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When you run your own company, a big part of marketing your services involves creating content. From keyword-rich writing on your personal website and social media posts to email newsletters or small advertisements, online marketing is all about showing people what makes you an industry expert. But content creation takes time, and as an independent professional you…
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How to create and optimize a website that promotes your business and generates leads
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When it comes to consulting, your reputation can be everything—so why risk it? Here’s how to keep your record clean and your clients satisfied.
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We’ve all heard the saying, “Change is the only constant in life.” It originates from the Greek philosopher Heraclitus, whose writings share the common theme that the nature of life itself is flux, and resisting this natural flow is to our own detriment. The disruption of the COVID-19 pandemic has caused many of us to…
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Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…
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Even the most well-run company with outstanding services doesn’t count for much if people don’t have a way to find out about it. As an independent contractor, marketing your business can be a tough road. You’re working with limited time and resources and competition with bigger companies can be intimidating. But you don’t need a…
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As an independent professional you have a lot of additional responsibilities; not only must you deliver quality work, you have to find it as well. Winning new contracts takes more than luck and a quality portfolio. In order to keep leads flowing into your project pipeline, you need a consistent plan of action and must…
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In our August 20th webinar, Think Like a Recruiter: What You Need to Know to Get the Attention of Big Brands, 宝博电竞积分排榜’s Chief Talent Officer Amy O’Donnell and special guest Vincent Valle, Associate Director of Independent Contractor Recruiting at KPMG shared insights on how to get inside the mind of recruiters and get project work…
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One of the gest ways to reach your target audience and connect with future clients is through social media. However, in order to be effective on these platforms, you’ll need to tailor your writing to the specific social platform you are using. With a global user base of more than 300 million people, Twitter is one of…
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While a blog is often considered to be part of content marketing, they are also interactive and highly sharable, placing them firmly in the social media category. Business blogging, however, requires writing strategies that are somewhat unique, setting the format apart from traditional social media sites such as Facebook and Twitter. Creating your own blog is a great…
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